5 Features Every B2B Ecommerce Platform Must Have


Wondering what kind of features does your B2B ecommerce website site need?

First of all, you must understand that B2B ecommerce operates differently from B2C. Both, B2C and B2B customers have different needs and each model has its own set of challenges.

While B2C customers prefer to pay for their purchases upfront, B2B buyers can pay using a variety of wholesale payment options such as credit, extended payments, and etc.

Second of all, running a B2B online store is more than just offering a B2C shopping experience. The store has to provide the right features which successfully solve the challenges faced when selling to high-volume B2B customers.

We have created a list of 5 features your B2B ecommerce platform needs to have to help you run a successful B2B ecommerce business.

Selling Successfully Through a B2B Ecommerce Platform: 5 Features You Need

Using a B2B ecommerce software solution is the easiest and quickest way to get in touch with your high-volume sellers and offer your products online.

You can build your own B2B online store, list your products, create a catalog, and start selling immediately.

There are so many different B2B ecommerce platforms on the market, some better than the other. The best ones offer great features.

Here are 5 features every merchant needs to sell successfully through a B2B ecommerce shopping cart:

1.Ecommerce Platform Customization

Your B2B ecommerce solution needs to show your company’s identity and branding. In other words, you should be able to customize the design, the look, and feel of your website according to your brand.

The platform should allow you to customize your logo, insert vital business information, create different color schemes, and more. Your ideal B2B platform should provide you the option to create extra pages such as a special discount page, contact us page, and more to provide more details to your buyers.

Also, you should be able to use a custom domain name for your B2B website. The name will help your potential customers notice your brand easily. The purchasers need to know they can trust your website.

2.Detailed Product Page

The online product catalog needs to showcase your key information and display your product photos. The product page should allow your purchasers to get all the details they need including every minor and major detail.

Your online catalog needs to showcase:

  • Product description
  • Product quantities
  • Product variants
  • Product’s dimension
  • Product’s weight

The customers will appreciate the fact that you’ve made an effort to display all details required. You can also include downloadable pdfs of product information. For example, imprint template (where you will show the actual sizes and measurements of your product) or product sheet (where you will include all product variants description and additional information).

3.Multiple Payment Methods

What’s your B2B business priority?

It should be – a smooth payment process for all of your customers.

Did you know that more than 50% of the B2B purchasers said that their main priority is a simple payment process? Having mobile access to a sellers’ account is also important.

While B2B purchasers reporting that popular and flexible payment options such as credit card, debit card or PayPal are one of the main B2B ecommerce features, your platform needs to provide your buyers with multiple payment methods and terms.

Some buyers might be limited to paying with specific payment methods. If you can’t provide them an option to make payment, the would probably look for elsewhere.

Your website needs to meet the different wholesale payment methods, options, and terms that are specific to wholesale ecommerce sales.

A few examples of payment methods that your website needs to offer are:

  • Credit Line Payments
  • Credit Card on File
  • ACG Payments
  • Net 30   

4.Customer-Specific Pricing and Product Catalog

In the B2B industry, businesses usually sell their items at different prices. The prices are based on different customer types, negotiated contracts, target audience, and etc.

It is important for your customer list to include a broad range of customers, from large distributors to small pop-up retail shops. As a result, your site needs to handle different types of customers.

Your B2B website needs to have the option to customize the product offerings and prices on an individual level. For example, you may have customers who are purchasing a unique set of products which aren’t available to other buyers. For these customers, your website needs to be able to create a product catalog and pricing list that can be seen and opened only by them.

This option – to set up pricing lists and product catalogs for different customers is important to the success of your B2B business. This can make the difference between customers using your shop or return to their old ways of purchasing your products offline.

We have a few great examples of how the B2B ecommerce software can achieve this:

  • Create customer discounts based on various scenarios
  • Discounts based on customer type
  • Discounts on an individual customer level
  • Discounts based on unique products
  • Discounts for items in a specific category
  • Hiding or showing different items based on customer types, for example, retailer, wholesale, and etc.
  • Free shipping discounts for items that exceed a certain order limit

Through this option, you can tailor a customer experience for each of your high-volume customers, helping them to complete purchases with efficiency.

5.Order History Tracking

You can make it simpler for your customers to access and manage their orders by allowing them to track product history.

Your customers should be able to access their order history as quickly as possible.

With this feature, you can avoid duplication of product orders. You can also save your company valuable time answering emails and business calls from purchasers checking on their order status.

All things considered, these 5 features are very important.

While not all are deal-breakers in a specific situation, they are absolutely necessary and it is good to have them.

With the right features and best B2B ecommerce solution, you can get your B2B business up and running in less than a day.

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